When approaching friends and family, a professional image is not necessary, because they know you and your history. They can see past any shortcomings and look at the project, because they already have confidence in you as a person. However, potential investors will most probably be total strangers. At best, you may have an introduction through a networked contact. You need to present yourself to the potential investor in the most professional light available to you. This means having the right personal appearance. The proper grooming (haircut, clean appearance) and the proper attire (a high-quality suit, proper shoes, tie, and so forth) will speak for themselves when you meet people. The first impression you make as a person will go a long way toward convincing the potential investor that you are someone with whom he or she can do business. The wrong personal appearance will put people off, even if you have a great product. Spend a little money on yourself, because investors really invest in people, not products. Your appearance will convey a feeling of your capability in managing the investor's money. This will create a ΓÇ£comfort levelΓÇ£ that will instill confidence in the entire operation. If the investor feels ill at ease with you personally, he (or she) will be less likely to trust you with his money. Click on the RED button below to go the section of The Idea Engine that deals with the creation of all types of images for the entrepreneurial inventor.
